International Prebirth Psychology Int. Conference
Netherlands, September 2019
BEYOND VIOLENCE IN PREGNANCY & BIRTH LIES THE
VALUE OF LIFE � S. Crouch, UK Co Director
A bit of information about me:
I started studying holistic therapies
and philosophies in 1984 when I realised that my inner guidance was far more
reliable than I had been advised. My
full wake- up call came when I fell pregnant and seemed to acquire an inner
power and strength, that led me to know what to do intuitively and a connection
to something much greater than I had experienced. I call it my Goddess
Awakening.
Unfortunately, my natural ideas did not
fit in with the medical view and two events after my daughter�s birth proved me
right, as they resulted in her developing immune disorders in the form of
neurological, digestive, skin and breathing problems. After giving the benefit of the doubt to
orthodox approaches I realised things were getting worse and I resolved to take
back power for us both and discovered kinesiology and a whole world of
alternative and natural healing tools.
My path was set and I studied and
practised on family and friends with success (which was a bit of a surprise to
both of us to begin with!) Having
qualified in several modalities and gaining insurance, my children now both at
school, I turned professional in 1989. I
continued training and added transpersonal, hands on, energy work, healing
modalities, natural remedies and vibrational medicines to my own process of
conscious self-healing I call ReSOULve & Evolve.
Along the way, I pioneered holistic
therapies for 12 years at an alcohol and drug advisory centre, taught holistic
therapies in further education colleges, designed self help courses for the
London Lighthouse HIV clients, therapists, community and care groups, corporate
teams and as a key speaker for the Federation of Holistic Therapists at
National Health Shows and provided training programmes. I was also awarded a Fellowship by the
Association of Reflexologists. I also
have a personal client base in Italy and offer training and self-empowerment
workshops there. My main work now is in self-empowerment and releasing
diminishing patterns at all levels using vibrational healing techniques and
medicine including 100% pure therapeutic essential oils.
I continue to develop and share
knowledge to empower those I work with, so they can reach their full potential
as Divine Beings in an Earthly experience.
I love my life and what I do, everyday and every person is an
inspiration and my passion is to work towards a world where life, not
materialism, is considered sacred and everyone honours the unique gifts they
have come here to offer.
When kindness becomes our currency, fear
and conflict will dissolve and we can work as one for the good of all.
One of the most pressing problems we face today in
our society is the dehumanisation of man.
As Hu is an ancient word for God we are Godmen and ancient wisdom teaches
that we are made in the likeness of God and are all equal in the eyes of God,
yet our modern society has been violated and interfered with, by those who put
spirituality, life and self-empowerment as obstacles to profit and power
control. The most important need in
society is not for more chemicals, machines and gadgets, but to release
ourselves from �slave mentality� that allows us to be demeaned as less than the
universal creators of life and love we truly are, as we manifest on this Earth
to be caregivers to all life whether animal or vegetable.
Quantum Science agrees everything is energy, we know
we also are susceptible to everything around us and within us, as much as we
are receivers of energy, we are also broadcasters, adding our information as
frequency and waves affecting all within and without our environment. Many
organisations seek to prove and identify how we function and look for the
evidence in physical terms, yet as individuals we �know� when something is
affecting us personally through our senses and consciousness. Perhaps if we saw
ourselves as the greatest measure of truth, we would be a lot further
forward! It is sad that, all natural,
God given and free healing available on this planet, used since man arrived, is
discounted as unproved, yet a small group of chosen individuals can be
manipulated to prove a marketable product.
Of course, this is another example often, of how a few seek to control
and decide who is eligible for treatment, usually at exhorbitant cost denying
many the help they deserve. As Epictetus
said �No man is free who is not master of himself�.
Whole Self Prebirth
Psychology recognises the effects of a parents� beliefs, emotions and physical
dna on the spiritual and earthly wellness of each individual. So many people
have studied and produced amazing work on this period, whether as regression
therapists, psychiatrists, spiritual leaders, physical therapists, energy
healers and lab technicians studying genetics. Many cultures honour the gift of
a child as sacred and miraculous, protecting the mother and child from any
negativity, in order to create as positive an environment as possible, for the
coming of a new soul into earthly form. Holistic nutrition is practised
offering natural remedies, nourishing foods and thoughts and emotions around
the mother and child. The work of pioneers such as Odent and Verney in the
1960�s heralded a new dawn of birthing, but sadly it has been over ruled by the
medicalisation of a natural and spiritual experience for both mother and child.
We are lucky to have modern medicine when it is needed, but it should not be
considered unless necessary. Pregnancy
is not a disease and should not be treated as fearful, as it is stress that
causes so much of the pain in labour and our thoughts to manifest in
problems. Love and spirituality are set
down when the first organ to develop and connect mother and baby is the heart,
the home of the soul connection where we feel and connect with all things. All our organs are associated with specific
thoughts, emotions and energy pathways that connect and are signposts to what
is happening at all levels of the being.
We can tap into our energy and fine tune it with acupuncture,
acupressure, kinesiology, vibrational medicines and of course the great healer
of loving human touch � a mixture of energy and emotional connection.
One thing we can be sure of is that we are made of
stardust and that there is a universal matrix that consists of frequencies,
that attract these minerals and create form.
Every planet and every person have their own signal frequency and song, as
does every plant and thing in creation. I see energy as information, depending
on the frequency and strength of the wave, it carries messages across the
universe from and to everything within it. A great soup of information that can
be picked up and influence everything within in. Consciousness is the awareness of the messages
being carried and depending on the receiver and its own vibration, like a radio
with different wavelengths, we are able to pick up on different levels (or
stations) depending on our own frequency bands.
When measuring the frequency of a person, we can observe that it goes up
and down depending on the positive or negative input. So the higher we are vibrating the higher the
consciousness of that being.
Energy has been measured as positive for love and
negative for fear patterns on an Intrinsic Data Field Analyser. This is a
machine which works on the premise �
1. Everything
that exists is fundamentally an energy field which contains vibrational
information about the contents of that field. All fields involve IDFs.
2.
The interchange of matter and energy in a subtle information field can be
measured in terms of wave form and amplitude.
3.
The content of a wave field is based on its amplitude, wavelength and energy.
4.
Every substance has a resonance which will provide increased energy
proportional to its being stimulated at its resonant energy or conversely less
energy if stimulated with energy opposite its resonant vibration.
This is why I believe that the future of medicine
lies in vibrational medicine, whether from machines producing frequencies,
musical instruments, human voice or the power of prayer and intention, energy
healing or the energy and information contained in natural plant medicines. Plants
have been on this planet longer than us and carry their own dna with
information on how to survive cataclysmic events, being eaten, protection from
disease, etc. All of which we ingest
when we use them. Let your food be your
medicine and your medicine be your food is a very true fact. Essential oils of a plant are the most
powerful form of use, though the plants have to be 100% organic, grown in
chemical free soil and often planted and
harvested at specific times to capture the life force and dna at its
height. Also cold distilling will help
to allow longer time to extract the whole chemical effectiveness of the
oils. It is the purity and vibrational
power of any natural medicine that is the key to healing. We can even raise our
energy putting water into containers with positive words on them. The work of
Dr. Emoto is awe inspiring and as we are 70%+ water, it is good to consider
that our thoughts not only effect our own body fluids, but those in which the
foetus dwells for 9 months and infuses through its body. Homeopathy is another way of vibrationally
nudging the memory of a cell to remember what it needs to do when our cells
become compromised and are not functioning fully, again a form of memory
captured in fluid and sometimes captured in a sugar pill. There are also exercises that can reconnect
and remove energy blocks which work on the principles of yoga, oriental arts
and medicines etc. improving the flow of energy and bringing a natural healing
to the body.
One of the reasons I use only certain essential oils
is their purity and origins. Here are
some facts you may find useful, I have used these for emotional clearing and
energy enhancement as well as healing of conditions, they have also been used
extensively aiding in pregnancy, childbirth and after, as well as, in the
process of dying at both a physical and spiritual level. You may remember the 3 wisemen and their
gifts at the birth of Jesus and the oils offered at the crucifixion, well
documented uses:
�In addition to the antioxidant influx essential
oils bring when applied to the aura, skin, inhaled or ingested, the oils also
invoke good feelings of wellness and vitality through a process called
�entrainment.� According to researchers in Washington using Tainio Technology the
vibrational frequency of essential oils are the highestof any natural substance
known to man. Through the principle of entrainment the oil�s higher
frequency will raise the vibratory quality of that individual.
For example their technology has shown these
frequencies:
- Healthy human body is 62-70 MHz.
- 58 MHz is the frequency of your body when you have a cold or the
flu.
- When candida is present within your body, you vibrate at a frequency
of 55MHz.
- 52 MHz is the frequency of a body with Epstein-Barr virus present.
- 42 MHz is the frequency of a body wherein cancer can appear.
- When the death process begins, the frequency has been measured at
20 MHz.
�
The measured frequencies of
essential oils have been shown to go as high as 320 MHz as seen with Rose oil!
Lavender has a frequency of 118 MHz and Sandalwood has a frequency of 96 MHz.
Oils entrain the cells of the body to increase their vibratory rate. Can you
feel the vibe of good health? Good health actually has a frequency! 70MHz.
�
To put this frequency business
into perspective, dead foods such as hamburger and chicken have a frequency of
3 to 5 MHz; raw almonds vibrate at 50 MHz; living greens such as broccoli and
wheatgrass have a frequency of 70MHz. Living greens, herbs and botanicals
capture light from the sun and that light or �life force� is held in the
molecules.
- Certain oils can help specific organs because of their vibrational
values.�
I also believe we are all here in Soul Groups to
work on specific patterns that are holding us hostage in a hostile environment,
that is becoming more dangerous to human life by the day. Our relationships are mirrors of what we are
working on; to identify the pattern that is holding us back, we need to take
different parts, so is this the basis of forgiveness, the ability to see the
whole picture and accept that to highlight and bring forth truth, someone has
to be the perpetrator of evil, which looked at in a different way is live
backwards � something that prevents us developing and becoming our true
empowered authentic selves, leading to death. As a soul group we can rise above
the obvious and effects of the behaviours, understanding what lies beyond and
touch our all loving Divine energy and the lessons brought with it. Often the first step is to become more scared
of our erroneous �misconception�, than the result of following a diminishing
belief to its disastrous result, but we do not have to suffer and continue to
replay these patterns until we can no longer bear them. I do not believe there is no gain without pain
and have encountered this many times, when finding the correct vibrational
frequency to balance and return us to our natural healthy state, it does not
hurt as we are programmed to be healthy and well with a constant homeostasis
fighting to keep us free of harm. There
are universal laws that work across all situations. When we start learning to count we do not
know our numbers or tables, we use counters and fingers to identify what is a
number then add and subtract, we eventually learn our tables and once we know
and have an idea of what the answer is to an equation, we automatically stop
using our fingers! In just the same way
when we find a better option to use, to make a situation more comfortable and
achieve the outcome we desire, we do not go back to a painful and limiting
belief and behaviour. Once you learn to strike a match without burning
yourself, you do burn yourself to prove a point!
The answer to all our problems is knowledge. The only difference between success and
failure is being able to identify the best behaviour appropriate to the
situation. We know that all diminishing
behaviour is childlike, when we have not been able to resolve a situation, for
whatever reason, we are aware of the uncomfortable outcome and try to avoid
it. It becomes a fear and weakness that
we judge ourselves on. Yet, whether we
have inherited a diminishing belief or lack of adult support at the time, we
often know better now, so understanding the cause of our fears and diminishing
behaviours can become laughable, when we see how we would have dealt with it
now. I find it interesting when working
with people, where in the body the fear and trauma are held and what is needed
to release it with knowledge, a balancing vibrational medicine and energetic
emotional release. The physical healing
is usually the longest as depending on the degree of deficiency, it needs to
manifest at a cellular level and this takes the appropriate, correct nutrition
for their individual needs. When we
laugh, we cannot be afraid, this I think is the basis of nervous laughter it
gives us a respite and chance to think.
The joy of releasing at all levels is, it is both immediate and
generally permanent. When using energy
points for release on the body, I have found, the most powerful one is the
heart, which seems to be a connecting point for all the energy circuits. This is hardly surprising as being the first
manifestation of the being, all things flow from it and to it.
I see empowerment as having the whole picture; being
aware of what the outcome of a behaviour or belief will be and whether that is
the desired result. A bit like playing
squash and holding centre court, where you can receive and play the ball back
to wherever it came from with the appropriate power. The problem comes when you
are stuck in the corner of the court and cannot reach the ball, or find the
correct power of return.
I describe stress as the distance between our
all-knowing, higher consciousness and Soul intelligence and the clouded
misconceptions we pick up from our parents on the way in. The further the distance from our truth, the
greater the tension and distress. Far
better we use our own built in monitors to assess when something is not right
for us; we need to stop playing a bit part in somebody else�s drama and start
to shine in our own life story. The more
we can raise our vibration, the more we can influence others and raise humanity
upwards to wholeness, from the misery, that so many experience. We can become beacons of light for those
looking for an alternative way to solve their problems. It is imperative we release diminishing
beliefs, because only the diminished feel the need to diminish another. I once read that all behaviour is based on
either being loved or looking for it.
This resonates with me totally.
We get upset and shout at the tv when politicians purport to decide what
is good for us and with authorities, who try to control us, as if we are
incapable of making our own decisions.
Again the �slave mentality� raises its ugly head; divide and rule are
easy, when we can be turned against another due to our inherent fears. Co-operation at all levels is the only way
forward and this means equality in all things and respect for the strengths of
others, in helping us achieve the best.
Conflict will only bring pain and destruction, whether erroneous beliefs
or inappropriate behaviours. How much
better to be open to improvement and each other�s ideas whilst keeping our own
counsel.
In a perfect world, we would all be children of
parents who have experienced PAM and released ancestral patterns of diminishing
beliefs and behaviours, but even for parents who release their ancestral
patterns, the baby has to also avoid the interference from modern day practises
and lifestyles, which at this time are difficult to avoid. When I work with an autistic child, I see
someone who has had their trust destroyed in their faith, that the person/s
they relied on to take care of them, have failed them. The hopelessness and fear of a world where
nobody cares and is devoid of love. An
inability to relate to another and is in a constant state of flight and fight,
flooded with adrenalin and then even more noradrenalin to calm their systems
into a stupor. We can often help to
relieve fear and the hormones that flood us in an emergency, but the overload
of natural balancing hormones is harder to reach, for these hold the
non-conscious answers and memories that if removed would, it is believed, lead
to death. Whether from the mother�s
reaction to everyday events, ultrasound, drugs and chemical interference in
natural development, these are a strong cocktail to find a cure for the
hangover. However, many have been helped
to overcome and detox from the causes using natural means and there is no
doubt, that mental health will be greatly improved for the nation when people
are respected and valued for who they are and their unique talents and
skills. We do not need to be forced into
a tick box to keep government statistics happy or abandoned to a society hell
bent on economic slavery.
We have become the recycling bins of the
petrochemical industry, flooded with toxic chemicals that would cost them trillions
to make safe and dispose of ethically.
We have been bombarded with false information, saying we are incapable
of healing ourselves, using what was put on the Earth for us to use and
de-educated to a scary degree. We have
been talked in getting rid of smaller farms to suit agricultural machine sales
and create unhealthy monocrops that require pesticides and fertilizers (all
produced for profit and disposal by the petrochemical industries). The soil often depleted, creating deserts. Our food denatured and its� life force lost. Our animal farming has become a cruel,
overcrowded and over drugged industry, that creates unnatural environments,
that again bring down the frequency of the natural healthy vibration of the
animal. Many never touch earth or nature
in their entire existence, as well as daylight and live food stuff. It is hardly surprising then, that the stress
of these animals along with their toxic chemical carcasses pass on these
vibrations to us. The US farming
protocols used to state, that no animal in distress should be used for human
consumption!
Research informs us that the worst of toxic poisons
are found in our bodies, mothers� milk and umbilical cords. The level of neurological pathologies are
alarming, as most were hardly ever heard of before the industrialisation of our
food and medicine industry. We only have
to see the effects of a pesticide fly spray, on the neurological functioning of
a fly, to see why we are suffering such high levels of parkinsons, MS, ME,
dementia and alzeheimers. It may make
the forensic industry�s job easier, but the amount of preservatives in our
foods are preventing us breaking down naturally and as our enzyme pools are
depleted by substances that are not meant to be in us, we cannot break them
down in the normal way, our tissues are aging and health suffering. We have chemtrails spreading bacteria and
heavy metals into our atmosphere, which will eventually fall to earth. There is even a plan to block the sun as the
rays are considered harmful! There are
poisons being pumped into our waters and we are all aware of the plastic
disaster we have created. When we
consider we are of the Earth and have the same frequency, so we do not create a
resistance and should be reasonating between 10 to 8.7 hz, so we can be antennae
between heaven and earth to heal each other, it is interesting to see how our
society has been separated from grounding and being in touch with the earth by
shoes, pavements and buildings. Many of
us do not lie on grass, walk on sand or stone, except when we go on holiday,
and many do not have access to gardens or parks living in high rise buildings.
It is crazy when we now have �forest bathing� as a new fad! Reich had his �box� which allowed a person to
sit in it and get rid of cancer by reasonating with the Earth�s natural
frequency (orgon). Nature is our healer and plants our food and medicine in
their natural, unadulterated states. In
just the same way our diminishing thoughts are fed by constant bullying through
advertising, media and fear pumped out at us from all sides. What on earth do �soaps� do for our psyche
with millions watching dysfunctional families behaving appallingly. How does this compound our belief that we
cannot trust or relate to a person lovingly without being hurt? Our expectations as Bruce Lipton points out,
determine our reality and cellular health.
These vibrations are impacting in the fabric of our homes as well as our
fear patterns.
We have children with autism, dyspraxia, dyslexia,
autoimmune diseases, asthma, cancers, allergies, behavioural problems,
pathological anxiety and many adults too!
Hysteria over vaccines and a total concept that we cannot overcome a
simple disease, that is naturally helping us develop our immune system, has
become a way of divide and rule. The
facts on the long damage through vaccines goes back to Jenner and is found in
many medical journals and even Hansard, the Government Paper in the UK,
reporting parliamentary proceedings and information, has many instances of
proof over the years, that homeopathy has proved more effective than drug
therapy in outbreaks of diptheria etc.
However, profit has been the main aim of multinationals over health. As
they say, there is no money in good health.
In fact, little is even considered about health in our medical training,
it is all about disease management, so disease has to be encouraged to keep the
industry running. No wonder the NHS is
falling apart!
Another practice that has become mainstream is the
use of ultrasound during pregnancy.
Interestingly this was developed to use on the brains of mental
patients, but the damage to the neurological system was warranted too dangerous
and they decided to aim it at developing foetuses instead! There has been a Committee out in the House
of Commons since about 1960 when it was questioned as to whether this is safe
to use on a defenceless, developing being.
It may be great for people to see the state of a foetus and see it
waving and wreathing in distress, but not much help to the foetus being
bombarded in its bath with what must be like depth charges. Again, frequencies
affecting the dna and in utero development.
We have more sick people in our �developed� societies today than at any
other time. The idea we live longer is
not always true either. Walking around
graveyards, it is not unusual to see that people lived into their 80�s. This without modern medicine and often some
good herbal remedies alongside some horrendous medical practices! Lettice
Knowles the cousin of Elizabeth 1 of England lived until 91! Since the introduction of birth and death
registers we have been at war almost continually until 1945, young servicemen
and civilian bombing killed a great number of the population, so obviously the
age ratio is lowered before then!
However, the increase in sanitation and living conditions has improved
and disease had been greatly in decline until the use of processed foods and
mass vaccinations etc.
So my question is, how much has medical
intervention, which is now mainstream, the recycling of industrial waste into
our food, water and environment, caused the epidemic of diseases, that we never
heard of a few decades ago, blighting our new souls entering this world! With each generation ancient wisdom and
knowledge is lost and diminishing beliefs are now more complex than those
associated with general pregnancy and birth patterns. We also have the horrific introduction of EFM
waves damaging human dna; that is about to be increased with 5G which is a
military weapon, to be introduced with 20,000 satellites being launched around
the globe, to beam down rays used in warfare to subdued the enemy and intefer
with moods and dna detrimentally, to receivers being put up every 500 metres in
populated areas? Modern screen
technology is also creating a generation of children, unable to relate or
achieve eye contact with another human being. Young brains being captured with
screens, blocking creativity and interaction, often with activities blasting
something to smitherines. Our
intelligence is being dumbed down with calculators and gadgets doing what our
brains used to, without much trouble. As
they say, if you don�t use it, you lose it!
Isolation and fear are becoming the scourge of
modern living, with loneliness one of the most common dis-eases in our society
and communities. Even families and
friends around a table cannot give up these electrical umbilical cords as they
struggle to maintain a semblance of relationship with another being, real or
not. Prams and buggies which turn babies
and children away from their parents, who are often engrossed in meaningless
conversation on their cell phone, while their children give up trying to
relate, learn or gain attention when distressed and become disassociated,
knowing that there is no help, protection or love to be gained from these
robotic parents, who have no natural instincts.
It would seem that human life has been downgraded to something that
happens and frequent rejection and abandonment of being passed from one baby
minder to another, often left to fend in a jungle of other babies, with no
constant motherly love to create bonding and trust. Yes, the feelings of our parents and beliefs
may well be carried within us, but what about the effects of all these other contributing
problems?
I see our immune system as our deflector shields,
funded from empowering and nurturing beliefs, emotions, information, and
healthy diet all contributing to a high vibrational level that will not allow
lower frequencies to invade and lower us.
Our energy patterns are being interfered with
constantly, Chaotic Hertz is scientific jargon for �energy pattern�. Now
science has proved certain energy patterns create vibrational frequencies that
infuse our cells with negative or positive energy, we find ourselves in a
constant flux that determines our frequency.
Feeling depressed, miserable, anxious, stressed, fatigued are all signs
we are vibrating at or in a chaotic frequency.
Bruce Lipton tells us � memory gets stored inside
our cells and causes functions, 95% of all disease is caused by stress and
chaotic hertz. It alters DNA and chemical/physical patterns. Pure,
unadulterated essential plant oils, phenols, sesquiterpenes, monoterpenes, esters,
etc. can help to balance and reach tissues throughout the body to help
vibrational frequency disturbance. Drugs
cause cells to go against natural survival techniques, hence we have side
effects. Also whereas the whole plant is
naturally balanced to have both destructive and healing constituents, taking
part of the whole and just using the constituent active in the control of the
function of the cell, will create damage with no healing aspect, hence the
horrendous side effects often caused.
Unfortunately, using the body as a battle ground and seeing its parts as
the enemy who will not behave, does not create the co-operative and healing
situation needed to prevent conflict and annihilation of the whole. Also many plant chemicals are created
synthetically, which means they are not able to be broken down by the body and go
on to create inflammation and further disease along the way.
It is the same rule as trying to force a community
to accept something that is alien to it and then expecting it to just take it
all lying down with no reaction! All our
world trouble spots are the result of interference after wars, where the
victors decide to carve up boundaries and countries in an effort to diminish
them, causing problems from then on. These universal laws all point to the fact
that going against the laws of co-operation which lead to peace and introducing
conflict will never end happily. In the
same way, when creating functional change and empowerment in the body at all
levels, it is only when the sum of the total parts are in cohesion and all
respected as equal, that respect, healing and love can ensue.
I do believe that we are becoming more aware, if
only by being forced to face facts.
Sadly many of the reasons given are false as they do not suit those who
wish to rule and control situations. I
also believe we can rise above all this, PAM is a great way forward, but hardly
likely to be adopted by the medical profession any more than Odent birth plans
and a society that is so removed from natural living it has become childlike
and dependent on being told what to do. So many are happy to give responsibility for
their health and wellbeing over to another, allowing them to blame anything but
their own irresponsibility in the cause.
I believe we have a great mission to reach the
children of today who will be the parents of tomorrow, for it is they who are suffering
the full effects of the ignorance of previous generations. The answer to climate change is in land
management as proven by those who have turned deserts back into fertile land
and caught carbon in the earth where it can be used to nurture plants and life.
(Allan Savory). Yet the passion of many young people has been caught by those
wishing to change industries to create a new market in equipment and transport.
Plant trees and create free energy � we do not need to make companies rich,
just take care of our planet and ourselves.
Our oceans ability to store carbon has been almost
destroyed by whaling and waste, which has upset the ecosystems that the Earth
and man has depended on for eons.
Eugenics is practised by keeping millions in poverty, disease and wars
with �aid� programmes that entrap them.
Yet ordinary people as individuals are seeking to help without being
unwitting contributors to dictators and �charities�, which seem to treat
symptoms but never the cause.
We are definitely in
with a chance according to Erica Chenoweth a political scientist at Harvard
University, her research confirms that non violent protest and civil
disobedience is not only the moral choice, it is also the most powerful way of
shaping world politics by a long way.
I also found this
article which I think is quite enlightening of how easily we have become
influenced by the material, instead of truth.
I guess if all else fails to get them in for a PAM!!!!!
�This is not the
prettiest data visualization of the year�not remotely�but it may be the most
important. A new study published inScience
has quantified the number of people who need to take a stand before they can
affect societal change on important topics like sexual harassment and human
rights.
And that number? It�s a
mere 25% of any group. Only 25% of people need to adopt a new social norm
to create an inflection point where everyone in the group follows.
You don�t need to read
the full paper to get the gist of the research, thanks to this video explainer
put out by the University of Pennsylvania, which ran the study. As you can see
visualized in simple cartoons, the researchers created a series of small online
communities of 20 people and actually paid them to agree on a social norm (in
this case, it was the name of a person in a picture). Once each group was in
agreement, they paid a select few people in those groups to push for change.
This group varied in size, but trial after trial, if 25% of people pushed
for a new label, it was adopted, quickly, en masse.
Here�s the crazier
part: The social pressure to change was so great that even though the remaining
75% of members were paid double and triple the amount of money to stick with old
conventions they gave into the �network dynamics� (aka peer pressure).
In the era of #MeToo, #BlackLivesMatter, and other movements organized
throughgrassroots groups on social media, the research adds fascinating
insight into the social dynamics of protest. And in one sense, it�s an
encouraging thought�that some people may be closer to changing their minds than
you think. �When a community is close to a tipping point to cause large-scale
social change, there�s no way they would know this,� says lead author Damon
Centola, who is associate professor at the University of Pennsylvania, in arelease. �And if they�re just below a
tipping point, their efforts will fail. But, remarkably, just by adding one
more person, and getting above the 25% tipping point, their efforts can have
rapid success in changing the entire population�s opinion.�
In other words,
sharing that story with a personal take on Facebook, Twitter, or real life may
be more worth it than you think. Because social pressure is, in fact,
measurably meaningful. And you might be the one person who stands between
business as usual and real change for our world.
About the author
Mark
Wilson is a senior writer at Fast Company who has written about design,
technology, and culture for almost 15 years. His work has appeared at Gizmodo,
Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach
All
food for thought and I hope that you have found some points interesting and the
future looking brighter.